Your brand has a point of view. The question is whether your customer can feel it. I help brands clarify their positioning, tighten their storytelling, and build a strategy that holds up across every touchpoint.

• Brand Management

• Creative Direction

• Engagement

• Market Expansion

• Product Design & Positioning

From open-to-buy planning to assortment architecture, I work with brands and buyers to build a strategy that moves product and protects margin.

• Retail Buying

• Inventory Forecasting, Planning & Analysis

• Vendor Relations

• Product Development

• Visual Merchandising

• Reporting

• Customer Service

Your website should be working as hard as you are. I help brands optimize their ecommerce presence from the ground up, covering SEO, site experience, conversion rate improvements, and the technical side of running a high-performing online store.

• Shopify Plus Expert

• SEO Optimization

• Full working knowledge of Google Analytics, Google Ads, Google Merchant Center, Meta Commerce, and web technologies

• AI-powered insights to inform product strategy, customer experience, and growth

Knowing what's coming before it arrives is a competitive advantage most brands underutilize. Using trend forecasting and data science, I generate industry-specific reports that give you a clear, actionable picture of where the market is heading and how your brand should respond.

• Industry-specific trend reports tailored to your brand and customer

• Data-driven forecasting to inform buying, product development, and marketing decisions

• Seasonal and directional trend analysis to keep your assortment ahead of the curve