Taste, Backed by Data. Strategy That Sells.
Fashion consulting rooted in real industry experience. From the buying office to the brand level. Spending years inside the fashion industry doing the actual work: building assortments, shaping buying strategies and helping brands figure out what to make, who to sell it to and how to grow.
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Your brand has a point of view. The question is whether your customer can feel it. I help brands clarify their positioning, tighten their storytelling, and build a strategy that holds up across every touchpoint.
Brand Management
Creative Direction
Engagement
Market Expansion
Product Design & Positioning
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From open-to-buy planning to assortment architecture, I work with brands and buyers to build a strategy that moves product and protects margin.
Retail Buying
Inventory Forecasting, Planning & Analysis
Vendor Relations
Product Development
Visual Merchandising
Reporting
Customer Service
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Your website should be working as hard as you are. I help brands optimize their ecommerce presence from the ground up, covering SEO, site experience, conversion rate improvements, and the technical side of running a high-performing online store.
Shopify Plus Expert
SEO Optimization
Full working knowledge of Google Analytics, Google Ads, Google Merchant Center, Meta Commerce, and web technologies
AI-powered insights to inform product strategy, customer experience, and growth
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Knowing what's coming before it arrives is a competitive advantage most brands underutilize. Using trend forecasting and data science, I generate industry-specific reports that give you a clear, actionable picture of where the market is heading and how your brand should respond.
Industry-specific trend reports tailored to your brand and customer
Data-driven forecasting to inform buying, product development, and marketing decisions
Seasonal and directional trend analysis to keep your assortment ahead of the curve
Hannah VandenBout
Fashion and brand strategist working in a fractional capacity as Chief Fashion Officer and Buying Director. Partnering with early-stage, emerging, and established luxury brands on seasonal planning, brand development, and go-to-market strategy, translating consumer insight into decisions that hold up under real numbers.
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From The Fashion Desk brings the same buyer's-eye perspective to Substack, Instagram, and ShopMy:
an edit of what matters now, what endures, and how style and strategy intersect in a fast-moving industry.
The Digitized Buying Binder
Built in the buying office.
Ready for yours.
One unified workbook that runs the whole season. Sales plan feeds open-to-buy, OTB caps vendor commitments, end-of-season data seeds next season automatically. Built once from 15+ years of real buying office practice, so you don't have to.